Should Your Website Be ADA Compliant?
The internet is an integral part of our lives nowadays. However, even now, some websites are not ADA compliant. You might wonder if your website needs to be ADA compliant.
Well, the definite answer is absolutely yes. That way you will ensure that the greatest number of people can use your website and have a good experience. Which is always a good thing for your business and brand.
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The Importance of ADA Compliance and Accessibility
If you think about it, your website is one of the most important touchpoints for your customers. They will check out your website to see what services or products you offer. And more importantly, how can you bring them value?
But, imagine if a website is not ADA compliant. Which means it was not designed with accessibility in mind. Then you are potentially losing a lot of visitors. These visitors could have been paying customers. And there is also the chance of a lawsuit. Both of which you want to avoid.
No one said designing, building, deploying, and maintaining a website is easy. There are a lot of moving parts you need to think of. And it can be easy to overlook accessibility. But studies have shown that 71% of visitors with disabilities will leave a site in 10 seconds if it is not accessible.
This number is quite hard to ignore. So, to ensure you reach the maximum number of people, you need your website to be ADA compliant. Which means it needs to be accessible.
By having an ADA compliant website, you essentially ensure that you are legally safe. And also, your website provides a seamless and enjoyable experience for everyone. People with different kinds of disabilities will be able to use your website with ease. And that is always a good thing, right?
Over the past couple of years, ADA compliance related lawsuits have almost tripled. You should keep one thing in mind though.
The legal reasons should not be your only motivator. Creating a good experience for your customers is more important. That is how you can create a loyal brand following and an awesome customer experience.
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Broad Design Rules When Creating a website
The ADA compliance website checklist above should give you a solid idea of how to make your website ADA compliant. But, if you know some design rules that ensure accessibility, you will set yourself up for success.
So, let’s check out some design rules you need to keep in mind. We will keep this very short and to the point.
- Flexible: Your website should be easy to use for a wide range of people with different capabilities.
- Minimal Physical Effort: The website should be easy to use without any kind of excess physical fatigue.
- Error Tolerance: Your website should not harshly punish misclicks or errors. The consequences of unintended actions should be very minimal.
- Effective Design: The point of a website is to relay information to the visitor. Your website should be able to effectively and intuitively communicate all necessary information.
- Intuitive: The design of the website should be easy to use and intuitive. Regardless of the visitor’s concentration or experience level.
Wrapping Up
If you truly want, creating an ADA compliant website is very easy. You just need to follow the right guidelines. Not only will that help you stay away from legal troubles, but it also does wonders for your brand. At ADA for Web, we are experts at web accessibility. We can help you get your website up to speed to meet all accessibility and ADA guidelines.
The ADA Compliance Checklist
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